Objective: Pre-Launch Facebook & Instagram Advertising Campaigns + Content Creation  

Project Task 

This client required support during the opening of their sister restaurant to our previous client (GOGI LONDON). 

London’s first urban Korean dining experience needed as much publicity as possible in the lead up to the opening.  It was imperative to generate immediate local customers who would become repeat visitors and serve as a base revenue for the restaurant in the coming years.  We also needed to reach people from all over London to experience this unique dining experience and add to the base revenue.

Our client’s brief was to establish the restaurant quickly, to get people talking (word of mouth) and spark online sharing with an offer not to be missed.  They wanted to attract a mixture of locals and visitors to the area.  The campaign was successful and the locals did become re-occurring customers to boost the restaurants revenue yearly. 

As I already worked with this client on previous projects the on-boarding process was very quick and easy and our campaigns achieved a massive response and queues at the door for weeks.

Project Solution

Our immediate task was the set up and creation of the Facebook page and Instagram account enabling immediate awareness advertising campaigns which brought in a lot of attention.  This was a huge success especially as in the restaurant industry every person will bring at least another person (or more) with them to dine. 

Following the soft opening we ran more advertising campaigns with management for just one month.  After just two months the restaurant was well established enough that continuous work was not needed and I now am now only involved in a one-off consulting basis.

As this was a familiar client no audit was produced for this restaurant as there was no social media or website to analyse. Instead, we decided to have a meeting about what exactly was needed. Facebook/Instagram advertising campaigns for awareness of the 50% off all food promotion and creation of Facebook page/Instagram account.  

Running awareness advertising campaigns brought in a lot of attention. We had a budget of £150 ($180 estimated) to spend on the campaign. The results from the campaign resulted in 879 link clicks costing only £0.17 per click. The reach from the campaign was 18,748 people within 3km from the restaurant’s location. This worked extremely well as in the restaurant industry every person will bring at least another person or not more with them to dine. 

Following the soft opening I ran more advertising campaigns with management for just one month.  After just two months the restaurant was well established enough that continuous work was not needed and I am now only involved in a one-off consulting basis.