Fishing Guided Trips in Canada
Objective: Brand Awareness & Lead Generation through social media marketing on Facebook & Instagram Ads
Project Task
Great River Fishing is a well established fishing guiding company based in Chilliwack, Canada. I have had two experiences with this company as a customer and I can say with confidence they are the top fishing guiding company in Canada. They provide fully guided fishing charters on the Fraser River & its surrounding tributaries in beautiful British Columbia, Canada. They offer individual, group or corporate fishing adventures.
Great River Fishing has a huge social media presence especially on Instagram with 60,000 followers and 10,000 page likes on Facebook Page. The social media platforms are already established, however, the client wants to utilise marketing opportunities to grow their business through brand awareness and lead generation.
Project Solution
The solution has been to establish a paid traffic strategy which will maximise the advertising budget and provide lead generation. The company offers guided fishing experiences and their followers bode from a world wide audience. This subsequently means we can advertise world wide instead of only focussing locally.
Most of the customer base is in Europe, especially the UK and there is not a huge number of North American customers and, at the current time, only about 5% of their customers are from America. This is a target audience the company would like to grow and with the marketing capabilities of Facebook and Instagram we are looking to grow this audience rapidly in the coming months.
The methods in which we reach this audience are through social media marketing using Facebook and Instagram ads. Not only does this allow us to focus on specific territories we can identify potential target audiences primarily in Canada, America, UK and Europe.
Currently we have generated 1,125+ leads for Great River Fishing & continues to increase daily.
Visit them here: Great River Fishing
“My name is Dean Werk and I am the President of Great River Fishing Adventures in Chilliwack, British Columbia, Canada. I have owned and operated our Fishing Adventure Company here since 1988 and typically see 4000 to 5000 clients annually. Nearly 30% of our clients come from the United Kingdom each year.
I wanted to keep the "Fresh clients" coming and that's when I approached Will Sudders of Sudders Media. Looking at the demographics of where we wanted to target clients and setting a budget per month as to Will's advice. I was lucky to meet Will a number of years ago and his parents and family and I always could tell he was a "Business minded" individual. His passion for fishing and business captivated me and we stayed in touch for nearly 6 years after his visit to our area.
It did not take long for me to learn Will pays attention to fine detail when working with us and our office staff here. I have prided myself on this same attention to our clients as our business approach over the past 35 years and it has been a successful model.
Will has been able to help us attain what we set out for our goals and he has always been there when we needed his guidance through the hard to navigate social media marketing world. Our campaigns were adjusted as needed and reviewed every few months when Will felt there were better ways of creating attention of viewers.
I can honestly say that working with Will has been easy, professional and productive. We look forward to not only hosting him again for a fishing adventure but keeping our business flourishing by using his services.”
Dean Werk - President
Great River Fishing Adventures