Where Podcasts Grow and Brands Get Established…
Where Podcasts Grow and Brands Get Established…
Empowering creators and companies to launch, skyrocket, and monetise high-impact podcasts and video content with bespoke strategies and services
Trusted By…
Our Philosophy
We don’t guess…we use data-based decision making…
Every strategy we offer is based on what works and how do we know…
Combined Client Results:
• 1+ Billion Views
• 4+ Million New Subscribers
• 100+ Million Hours Watched
• £5+ Million in Ad Revenue
“Data Not Dogma”
What We Do….
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Create it.
Whether you’re building a brand new podcast studio or setting up a home podcast space, we can create the perfect environment for you to produce the content your audience wants. We manage every step of the process from start to finish, producing the highest quality podcasts and video content.
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Scale it.
Once a video content is created, the journey has only just begun. The real challenge lies in effectively packaging and delivering it to your audience. By adopting the “Data Not Dogma” approach, we analyse what resonates and what falls short, enabling faster success through informed decisions rather than guesswork… This enables us to develop new strategies and leverage previous successes to ensure our clients see monthly grow.
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Monetise it.
A key part of any business is revenue. This means growing current income or finding new sources like paid memberships, host-read sponsorships, or programmatic ads. We focus on strategies to enhance and maximise all revenue channels to turn your podcast into a sustainable business.
Our Work
GBNews
The newest news channel in Britain has grown to become the UK’s largest news broadcaster, surpassing both the BBC and Sky News. Sudders Media was engaged to analyse, strategise, and implement a new digital-first approach focused on original content. One of the major tasks involved evaluating the strengths and weaknesses of their existing digital strategy.
We quickly identified that a significant amount of resources were dedicated to clipping linear broadcasts and uploading these directly to YouTube, resulting in more than 45 videos posted daily. We led efforts to reduce this volume without impacting current revenue levels.
As a result, daily video output was decreased by 57.55%, while revenue per video increased by 228.56%. This approach required less input from the team while significantly boosting revenue efficiency.
Winston Marshall
After going independent and launching The Winston Marshall Show, Winston needed someone to manage the entire podcast from start to finish. Drawing on our prior experience, we rapidly grew Winston’s YouTube channel from 8,000 subscribers to over 400,000 in under 20 months. In 2025, we focused on creating a solid strategy to build base of paid subscribers which has increased by 373% year-on-year. We continue to support Winston with a comprehensive approach, overseeing content production, team management, and strategic planning to enhance both impact and revenue.
The Spectator
After undergoing new ownership, it was crucial for them to gain a clear understanding of how the digital side of The Spectator operated. That’s where we came in — conducting a comprehensive audit of their YouTube channel and podcast platforms.
Our task was to identify the channel’s strengths, weaknesses, and opportunities for improvement. Our analysis focused on key areas including monetisation, guest and topic performance, title and thumbnail effectiveness, design, and more.
The 115 page report was completed in under six weeks to meet a tight deadline before the implementation of new structures and strategies. Its purpose was to provide a solid foundation for understanding and optimising how SpectatorTV functions.
Our Services
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Guest Booking
Guest preparation
Guest Strategy
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Recording set up and recording
Lighting and audio set up
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Editing of podcast
Producing 60-90 sec trailers
Distribution of podcast and video content
Title and Thumbnail creation
YouTube Optimisation
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Social media management
Project mamagement
Sponsorship relations and handling
Ad Brokering
Scheduling and logistics
Analytical Analysis
Financial analysis
Admin services
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Already have a talented team but looking to understand your channel and audience better? We offer a bespoke consulting service tailored to your needs. Contact us for more options…
CONTACT US
