Objective: Social Media Advertising + Facebook & Instagram with Management + Content Creation 

Project Task 

This client’s challenge was getting more lunchtime bookings and customers through the doors during the week. Being in a highly residential area in central London we wanted to get more locals visiting and becoming re-occurring customers to boost the restaurants revenue. 

Before working with this client we sat down and discussed their current situation and discussed where they wanted to get to within 3 months, 6 months and a year. This is my standard on-boarding process. This process allows both parties to understand what of my services are best for them. 

Project Solution

Our free initial audit helped us to understand more in depth what was working well, what needed improvement and what was not working effectively.  This process allowed both of us to understand which services would be best for them. 

This client needed Facebook and Instagram advertising campaigns, content creation, Social Media Management as well as engagement with the existing and potential customers. 

 The most effective way to boost lunch sales is to offer different types of promotions or discounts using Facebook and Instagram advertising campaigns.  We ran these ads every month for 30 days to make sure we always had coverage for the lunch time promotions.  Within the first month we saw a 15% increase in lunch time sales and within 9 months it was rapidly increasing. It bought in new and existing customers to the restaurants successfully. The advertising campaigns were targeted at people who lived within 1 mile from the restaurant's location who were already interested in eating out, sushi, sashimi and the list goes on; making them the ideal target audience. 

For the content creation, once per month I would organise a visit with the owner to take photographs of the restaurant which included the interior, exterior, food and drink (some of our photography is showcased above). This aided us as it allowed us to show the whole perspective of the restaurant online when posting 5-6 times per week on Facebook and Instagram. This organic reach increased impressions and reach with existing/potential customers. Engaging with the audience on Facebook & Instagram was very important to maintain as it boosts loyalty and trust with new or potential customers to the restaurant. 

All results generated were recorded and put into a monthly report which would be presented at the end of each month to reflect on how successful each advertising campaigns were. We would look to see how we could improve them for the next campaign enabling us to maximise our advertising budget. 

The mission to increase their lunch time sales was achieved within 9 months by social media marketing, management, content creation and engagement. Lunch time sales grew considerably and increased the client’s revenue significantly.