Objective: Brand Awareness & Marketing on Social Media

Project Task 

We were approached by a new start up called VTi (Visual Temperature Indicator) The company has been formed during the events of 2020…the idea is show people when your temperature has gone into fever… 

“When a person’s temperature reaches or exceeds 37.5˚C/99.6˚F. The VTi will begin to change to red; it will change back to green if the wearer’s temperature returns to a normal range.” - VTi Care

They needed a quick marketing plan & strategy on how they could get a lot of people aware of this new technology. The best method was the use of social media marketing as we can see trackable results & split test ads to find a winning formula to scale advertising within the first month. 

We were the head of marketing & social media which included the following…

• Set up of Facebook, Instagram & Twitter

• Website consulting

• Content Creation

• Posting & engagement with audiences

• Marketing strategy

• Social Media Advertising

• LinkedIn Advertising

• Campaign Creation & Management

Project Solution

The solution was to quickly but effectively get a marketing strategy in place & complete set up of Social media platforms, website (consultant) & Facebook pixel. Within a few weeks the social media platforms were ready for market, Facebook pixel installed & business manager set up. Before the launch we double checked all systems & platforms to make sure there were no delays in deliverability. 

Once we reached launch date we started the advertising on Facebook, Instagram & LinkedIn. The advertising on Facebook & Instagram was for the mass market for individual buyers. However, we expanded into LinkedIn advertising to get more B2B customer for larger orders.

Our main focus was on the mass market which we mainly targeted the following…
- Parents
- Health care Workers
- Doctors & Nurses
- Hospitality sectors

Through-out we were still creating content & management of all online platforms. We were honoured to work with VTi as the impact had huge benefits to people’s health during this crisis. 

Visit them here: VTi Care